01 · Brand Strategy

Strategy that commits.

A point of view your team can defend in a boardroom and a positioning your customers can recite back to you. We don't write strategies that live in a deck — we write strategies that show up in product, packaging, and paid media on the same day.

Deliverables

  • Brand positioning2 wk
  • Narrative platform3 wk
  • Messaging architecture2 wk
  • Tone & voice system2 wk
  • Naming & verbal identity3 wk
  • Category & competitive read2 wk

Inputs we take

  • Customer interviews12–30
  • Stakeholder workshops3–5
  • Sales & CRM dataif avail.
  • Category auditincluded
  • Brand tracker dataoptional
  • Cultural researchincluded
10wk
Median engagement length, kickoff to ship.
3×
Avg. lift in message recall, post-launch.
Senior
Founder-led on every positioning engagement.
02 · Identity & Design

Identities that earn the shelf.

Logos, design systems, packaging, editorial, environmental graphics — the visual instruments that make a brand recognisable from across the room. Built as a system, shipped as a kit, governed by a doc you'll actually read.

Deliverables

  • Logo & wordmark3 wk
  • Design system & tokens4 wk
  • Typography & color2 wk
  • Packaging architecture4–8 wk
  • Editorial & printongoing
  • Brand guidelines2 wk

Specialties

  • CPG & foodprimary
  • Financial servicesprimary
  • Hospitality & retailprimary
  • Health & wellnessprimary
  • Climate & energygrowing
  • Cultural institutionsselective
12wk
Median identity engagement.
100%
Source files, tokens and rights handed off on close.
In-house
No subcontracted design teams. Ever.
03 · Performance Marketing

Demand engines, measured.

Paid social, search, programmatic, lifecycle, and CRM — built on top of a story worth paying attention to. Our growth team sits next to our writers, so a creative concept and a CAC target ship in the same brief.

Channels

  • Paid socialMeta, TikTok, X
  • Search & shoppingGoogle, Bing
  • Programmatic displayDV360, TTD
  • Connected TVRoku, Amazon
  • Out-of-homeincl. transit
  • Email & SMSKlaviyo, Attentive

Operating model

  • Weekly creative briefsincluded
  • Creative testing roadmapmonthly
  • Media planning & buyingin-house
  • Attribution modelingMMM + MTA
  • Incrementality testingquarterly
  • Exec readoutsmonthly
2.9×
Avg. ROAS lift in the first 90 days.
22%
Median CAC reduction, year one.
0%
Media markup. Platforms invoice you directly.
04 · Content & Film

Campaigns that show up.

Commercials, brand films, photography, social-first content, and editorial — directed and produced in-house by people who can also write a hook. We staff productions like a film set, not an agency department.

Capabilities

  • Brand films30s – 6 min
  • Commercials & TVCsbroadcast-ready
  • Social-first contentat scale
  • Photographycampaign + e-com
  • Documentaryselective
  • Motion & designin-house

In-house production

  • Directorsin-house
  • DPs / cinematographersin-house
  • Editorial & finishingin-house
  • Sound design & mixpartner studio
  • Castingin-house
  • Locations & productionin-house
100%
Of work concepted, shot, and finished in-house.
4k
Native delivery resolution — kit ready for broadcast and OTT.
Cleared
All music, talent and locations licensed and documented.
05 · Digital Product

Surfaces that convert.

Websites, e-commerce flagships, product surfaces, and interaction prototypes — engineered with the same craft we apply to a 30-second spot. We hand off code, not Figma comps.

Capabilities

  • Marketing & brand sitesflagship
  • E-commerce flagshipsShopify, custom
  • Product UX & UISaaS, consumer
  • CMS architectureSanity, Contentful
  • Design systemstokens to code
  • Interaction prototypesincluded

Engineering stack

  • Next.js / Remixprimary
  • Shopify Hydrogene-com
  • Sanity / ContentfulCMS
  • Vercel / Cloudflarehosting
  • Segment / Rudderstackdata
  • GSAP / WebGLmotion
41%
Median conversion lift, pre vs. post launch.
8wk
Median time from kickoff to launch.
AA
WCAG 2.1 compliance shipped on every flagship build.

Three engagement models. No retainers we can't defend.

Model 01 · Sprint

The Sprint.

From $80K · 6–10 weeks · Fixed scope

A single, contained outcome with a defined ship date. Best for positioning resets, identity refreshes, or a campaign with a real-world deadline.

  • One discipline, one team
  • Fixed price, fixed timeline
  • Weekly check-ins, one final delivery
  • No retainer commitment
Model 03 · Partnership

The Partnership.

From $45K / month · 12+ months · Retainer

Long-term creative and media partnership. Quarterly priorities set jointly, embedded team that operates as your in-house brand and growth function.

  • Embedded creative + media team
  • Always-on content production
  • Monthly performance media managed
  • Quarterly business reviews with the C-suite

Before you ask.

Do you work with companies that don't have a brand yet?

Yes — about a third of our launches are pre-revenue or early-stage companies. We can run the full arc from naming to first dollar of media. We do require a committed founding team and a clear sense of the market you intend to enter; we're not the right partner for "we'll figure it out as we go."

What size companies do you typically partner with?

Our partners range from Series A startups to publicly-traded companies with billion-dollar valuations. The common thread is ambition, not size — we look for teams that intend to define their category, not optimize their corner of it. Most engagements start at $80K and the largest run into seven figures annually.

Can we hire you for just one discipline — say, the identity, but not the strategy?

Sometimes. If the strategic foundation is already strong and well-documented, we'll happily pick up at identity, content, or product. If we can tell the strategy isn't load-bearing, we'll say so and propose a short positioning sprint up front — it's almost always cheaper than redoing the work twice.

How long does a typical project take?

A focused Sprint runs 6–10 weeks. A full Launch engagement runs 12–20 weeks. A Partnership is open-ended, with quarterly priority-setting. We don't do six-month strategy decks that ship into a vacuum.

Do you take equity or barter for services?

It's not something we structure into our default engagements. We're better partners when the relationship is straightforward — fixed scope, fixed fee, clear deliverables.

Where is the team based?

Clyvonna is incorporated in Iowa and operates as a remote-first studio across North America and Europe. We travel to client locations for kickoffs, workshops, and shoots — and most partners visit us at least once during a Launch engagement.

Start a project · 2026

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+1 (515) 379-3107
Response time
Within 48 hours
Mailing address
5249 North Park Place NE, NUM 5945
Cedar Rapids, IA 52402