12 projects
Northwind
Capital
01 — POSITIONING Strategy · Site · Editorial

Northwind Capital

2025

Rewriting a $4B asset manager's story for a new generation of LPs. New positioning, flagship site, and a quarterly editorial that's now their #1 lead source.

Sable
&
Mast
02 — LAUNCH Brand · Film · Retail

Sable & Mast

2024

An apparel brand launched into one of the most contested markets — sold out in six weeks, now in 38 retailers.

Cinder
Coffee
03 — CAMPAIGN Film · Social · OOH

Cinder Coffee Co.

2024

A nationwide campaign that turned a third-wave roastery into a cultural moment.

Verdant
Health
04 — PRODUCT Web · Commerce · CRM

Verdant Health

2023

Telehealth platform redesigned for trust — conversion +38%, churn −22%.

Atlas
Mobility
05 — REBRAND Brand · App · Launch

Atlas Mobility

2024

An e-bike company that needed a brand grown-ups would buy. Rebrand + flagship app + retail rollout.

Polaris
Outdoors
06 — CAMPAIGN Film · Print · Retail

Polaris Outdoors

2024

A five-part documentary campaign for a 60-year-old outdoor brand finally talking to a new generation. Earned 92M views.

Linea
Studio
07 — IDENTITY Brand · Editorial · Web

Linea Studio

2023

An interior design firm rebuilt around its real strength — restraint. New identity, monograph, and a website that doubled inbound leads.

Tallow
&
Honey
08 — PACKAGING Identity · Packaging

Tallow & Honey

2024

A 40-SKU skincare line built around heritage ingredients and modern science. Now in 600+ stores.

Maren
Travel
09 — LAUNCH Brand · App · Film

Maren Travel

2023

A luxury travel concierge built for people who hate the word concierge. Brand, app, and a film that played in 12 airports.

Meridian
Wealth
10 — STRATEGY Positioning · Voice

Meridian Wealth

2024

A multi-family office that wanted to stop sounding like its competitors. New voice, new narrative, no logo work — sometimes that's the brief.

Ostara
Records
11 — REBRAND Identity · Editorial · Campaign

Ostara Records

2023

An independent label's first rebrand in 22 years. New identity system spanning 80+ releases, a quarterly print zine, and a season-long campaign with three of its artists.

Folio
Labs
12 — PRODUCT UX · Brand · Launch

Folio Labs

2025

A B2B research platform repositioned and relaunched. From "another data tool" to a category of one.

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New Business
+1 (515) 379-3107
Currently
Booking Q3 engagements
Mailing address
5249 North Park Place NE, NUM 5945
Cedar Rapids, IA 52402